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News: May 16, 2012View all >

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The Digital CMO

CMO And Standardized Tests

Anoop Sahgal was going through Monday's CMO.com newsletter blast that covered the most-read articles about marketing leadership since the beginning of the year. Skimming through the list of headlines and diving into some of the articles, he noticed some trends. Read More

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  • 4 Ways Retailers Can Fight Showrooming (Mobile Commerce Daily) May 16, 2012
    As shopping becomes better optimized on mobile devices, brick-and-mortar retailers who suspect that their stores may be serving as showrooms need to develop better conversion tactics in their stores, or they will be at risk of losing sales.
  • Why It’s Time To Get Rid Of Your Social Media Guy (Ragan.com) May 16, 2012
    "Social media is something the intern can do. Don't spend a lot of time on it." "We know we have to 'play in the social space,' so let’s get a social media guy!" Unlike his jurassic counterparts, the lone social media guy is a concept that's far from extinct. And the companies that prolong his existence might be doing so at their own risk.
  • The Real Reasons Why Brands Like GM Still Don't Like Facebook Advertising (Forbes.com) May 16, 2012
    The $10 million General Motors was spending is a drop in Facebook’s revenue bucket, but the symbolism is hard to escape: One of the leading brand advertisers in the world thinks advertising on Facebook doesn’t work.
  • Five Must-Have Elements Of An Awesome Mobile Marketing Call To Action (MarketingProfs) May 16, 2012
    A call to action is the sole bridge between consumers and content; therefore, it is a key component of your marketing campaign—and the campaign's return on investment.
  • The Case For The Brand Ideal (Strategy+Business) May 16, 2012
    Behind many a successful product, there's a sharply focused intention to improve lives. The former global marketing officer of P&G describes how he learned to foster a brand's aspirational value--even for a product as seemingly simple as Jif peanut butter.

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CMO.com offers digital marketing insight for chief marketing officers. It has four major sections, shown on the top navigation bar: News-Headlines about digital marketing news, trends, announcements, marketing analytics, marketing resources, marketing Web sites, blog marketing, and other information about digital marketing and key players in the digital marketing space; Insight--Articles, reports, surveys, statistics, commentary from industry experts, and other digital marketing resources that have a relatively long "shelf life"; Blogs--Select posts about blog marketing from influential bloggers, other CMOs, and industry publications; CMO Perspectives--Interviews with leading CMOs, findings from surveys of marketing executives, and a listing of industry events for CMOs and their staff.

Select articles from these sections are shown on the CMO.com home page. Additionally, each section has an "index page" that lists all articles for that section. Drop-down menus allow you to browse articles that cover more than 70 specific digital marketing topics, including: brand marketing strategy, email marketing strategy, mobile marketing strategy, news marketing, search marketing, social marketing, video marketing strategy, Web blogs, and Web site marketing strategy.