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News: September 2, 2010View all >

CMO InterviewsView All

Merging Old- And New-school Direct Marketing

Scott Hildebrand, the newly appointed chief consumer relationship officer at Engauge, discusses how direct marketing's new wave and old school can work together.

InsightView all >

  • 7 Customs Stifling Marketing Creativity (PSFK.com)
    Adherence to these 7 "sacred cows of marketing" tend to stifle creativity and should be questioned by agencies, media companies, and marketers in general.
    September 01, 2010
  • How the FTC Will Tame the 'Wild West' of Green Marketing (GreenBiz.com)
    The upcoming publication of the FTC's new "Green Guidelines" has sparked interest in how they will affect marketers. Here are the top five things you need to know.
    September 01, 2010
  • Navigation Nightmare (MediaPost)
    While it's smart to use Facebook, Twitter, iPhone apps and other new channels as additional means of advertising and building customer loyalty, it's inherently wrong and even dangerous to use them as a means of navigation. Why? Because all the power is being put in the hands of the providers.
    September 01, 2010
  • Six Reasons Print Belongs in Your Media Mix (or Why Digital Popularity Brings Print Opportunity) (MarketingProfs.com)
    Just because marketers are jumping on the interactive-marketing bandwagon doesn't mean things on the interactive side are all rosy. There are many reasons to take a multichannel approach that includes print.
    September 01, 2010