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Survey Results: Social Media Brand Interaction

Survey Results: Social Media Brand Interaction (Social Media Today)

Social Media Today went to the Twitterverse and asked people to fill in a "Social Media for Brands" survey. There are some very interesting responses for anyone in charge of a brand.
A Look At The Numbers Behind America's Huge Demographic Shift

A Look At The Numbers Behind America's Huge Demographic Shift (AdAge.com)

Marketers must understand why they need to start focusing on the huge demographic change that America is undergoing, which is a lot more than just the growing Hispanic market.
The Evolution Of Customer Loyalty

The Evolution Of Customer Loyalty (1to1 Media)

As popular as loyalty programs are, they alone are not enough to ensure customer loyalty. In fact, over the past two years, customer loyalty has become increasingly tenuous.

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News: September 2, 2010 View all >

Update: BP's advertising budget during the spill neared $100 million (Fortune)

In response to a request from the Congressional Committee on Energy and Commerce, BP revealed that it has spent over $5...

September 01, 2010
Allergan to Pay $600 Million to Settle Botox Probe (ABC News)

Allergan will plead guilty to a single misdemeanor "misbranding" charge covering the period 2000 through 2005, and...

September 01, 2010
UK to launch ‘comprehensive’ policing of online advertising (FT.com)

Regulating the web is notoriously tricky, given its international and anonymous nature, but the UK's Advertising...

September 01, 2010
Strong Bertelsmann Earnings Affirm Ad Upswing (NYTimes.com)

Citing "friendlier" advertising markets, Bertelsmann of Germany reported strong revenue gains and upgraded its...

September 01, 2010
Start-Up Seeks To Outflank Google In New Market (WSJ.com)

Continuing to make inroads in the market for display-advertising exchanges, OpenX said Tuesday that it's signed a...

September 01, 2010
Microsoft Begins Yahoo Search Ad Integration (Adweek)

Microsoft says it should be ready to handle all of Yahoo's search ad business for the upcoming--and always...

September 01, 2010
Facebook--Coming To A Store Near You (BizReport)

Facebook is making its first foray into bricks and mortar establishments with the sale of Facebook Credits gift cards in a...

September 01, 2010
Samsung really, really wants to sell web-connected TVs with apps this year (VentureBeat)

For three years, Samsung has been selling internet-connected TVs. In January, it announced it would create an apps platform...

August 31, 2010
Marketing's New Rage: Brands Sponsoring Influential Bloggers (WWD)

Big fashion brands including Barneys New York, Gap, and Coach are collaborating with bloggers to create new and...

August 31, 2010
AOL Brand Marketer Bolts For Yahoo (Business Insider)

Grant Belaire's departure from AOL for Yahoo is unsurprising after the appointment of a new AOL CMO.

August 31, 2010
Ad agency of 31 years drops Harley-Davidson (WashingtonPost.com)

Ad agency Carmichael Lynch, Harley-Davidson's main ad agency for 31 years, has dropped the account, citing the fact...

August 31, 2010
Apple's iAds: Only for Big Spenders? (Fast Company)

The predicted market share for Apple's iAds brought hope to small and medium size businesses that would benefit most...

August 31, 2010
New CMO Survey Reports Marketing Spending to Rise (HubSpot's Inbound Internet Marketing Blog)

CMOs surveyed by Duke's Fuqua School of Business reported that on average their budgets would increase 9.2% and that...

August 31, 2010
YouTube Launches Brand Protection Feature (AdAge.com)

YouTube has introduced "target excludes," which gives advertisers the choice to exclude as few as one video they...

August 31, 2010
Facebook Goes Back To School with Eddie Bauer, Tiger Direct, And Newegg.com (ClickZ)

The social networking giant has launched "Universities on Facebook," while partnering with 10 retailers to kick...

August 31, 2010
Agencies Prep for Yahoo-Bing Transition (Adweek)

So is Bing a boom, a bust or something in between? While Google still commands nearly two-thrids of the search market,...

August 30, 2010

CMO Interviews View All

Merging Old- And New-school Direct Marketing

Scott Hildebrand, the newly appointed chief consumer relationship officer at Engauge, discusses how direct marketing's new wave and old school can work together.

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7 Customs Stifling Marketing Creativity (PSFK.com)

Adherence to these 7 "sacred cows of marketing" tend to stifle creativity and should be questioned by agencies, media companies, and marketers in general.

September 01, 2010
How the FTC Will Tame the 'Wild West' of Green Marketing (GreenBiz.com)

The upcoming publication of the FTC's new "Green Guidelines" has sparked interest in how they will affect marketers. Here are the top five things you need to know.

September 01, 2010
Navigation Nightmare (MediaPost)

While it's smart to use Facebook, Twitter, iPhone apps and other new channels as additional means of advertising and building customer loyalty, it's inherently wrong and even dangerous to use them as a means of navigation. Why? Because all the power is being put in the hands of the providers.

September 01, 2010
Six Reasons Print Belongs in Your Media Mix (or Why Digital Popularity Brings Print Opportunity) (MarketingProfs.com)

Just because marketers are jumping on the interactive-marketing bandwagon doesn't mean things on the interactive side are all rosy. There are many reasons to take a multichannel approach that includes print.

September 01, 2010
Averting Online Customer Service Backlash (1to1 Media)

Attention marketing practitioners: Your customers may be ahead of you when pursuing the best ways to get a response from your company’s customer service operation. Do the names Facebook, Twitter and YouTube ring a bell?

September 01, 2010
How Customer Service Is Now Your Vital Marketing Tool (AllBusiness.com)

The way you interact with your customers is now as public as any of your paid advertising and marketing efforts.

August 31, 2010
NeuroMarketing: Buzzworthy or Just Hype (iMedia Connection)

Determining a target market’s thought patterns and utilizing their preferences to effectively boost sales is the underlying goal of every advertising campaign, while consumers are attempting to be more discerning and insusceptible to campaigns.

August 31, 2010
How CEOs Will Use Social Media in the Future (Mashable)

While one can only speculate about the future of CEOs and social media, there's no question that social media plays a huge part in life and the world as we know it right now. As younger CEOs replace older ones, there's little question that the man (or woman) at the top will need a firm grasp on social media.

August 31, 2010
Mobile Content Soars Thanks To Device And Network Advances (eMarketer)

Mobile devices represent a third screen that publishers and marketers just cannot afford to ignore.

August 31, 2010
6 Ways To Boost Online Content Volume (eMedia Vitals)

The debate continues among digital publishers that understand the need to produce lots of content to attract audience and drive page views—but are still not ready to go down the "content farm" path. Here's an overview of some of the ways media companies are supplementing their original content to keep their sites fresh.

August 31, 2010

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