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CMO InterviewsView all >

Close-up with Laura Howard, CMO, ECI Telecom

With the Web at its self-educating customers' fingertips, ECI is focusing on co-branding with industry leaders, training sales in areas of the buying cycle they typically don't get involved in, and more. Howard explains her four-point strategy.

InsightView all >

  • Toyota: A Battered Giant (Adweek)
    The car company's image meltdown began on Jan. 21 when it announced a global recall of certain models because of accelerator problems. At the time, the company did little PR damage control while the news media and consumers online set off safety alarms. And that was just the start. Few think Toyota is irreparably damaged, but now the question is, when will Toyota regain the upper hand?
  • Is Social Media The New Mass Media? (Chief Marketer)
    The big social network sites, like Facebook, Twitter, and LinkedIn, have outgrown their roots and are trying to appeal to the mass general public. Based on sign-ups it appears that they are attracting many, many people, but are prospects responding to the advertising that's being placed?
  • CMO oversights that will lead to failure (iMedia Connection.com)
    "The click is a great metric to capture direct experience, but when we think about branding, the opportunity is to look at the key behavior," says Pam Horan, president of nonprofit Online Publishers Association, which represents online content providers. She cites three common CMO mistakes in this short video interview.
  • In Pictures: Best And Worst Ads Of Super Bowl XLIV (Forbes.com)
    Slide show: Ad experts, including CMOs Jeffrey Hayzlett, Elisabeth Vanzura, and Russ Kelin, choose their top five picks and pans from Sunday night's extravaganza. From E*Trade's talking babies to Dr. Pepper's ''Kiss of death," here's what they did or didn't like about the TV commercials.

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