Digital Marketing Resources For CMOs (Chief Marketing Officer)

News: January 27, 2012 View all >

Millennials Trust People, Not Brands, When Buying (MediaPost)

About 51% of millennials are more likely influenced by UGC produced and posted by strangers, compared with recommendations...

January 27, 2012
Ferris Bueller’s Mysterious Super Bowl Ad Is For Honda (Jalopnik )

While everyone thinks it's a teaser for a sequel to the hit flick "Ferris Bueller's Day Off" only...

January 27, 2012
Bank Of America Gives Loan Modifications To People Who Won't Complain About Them On Facebook (The Consumerist)

The Arizona Attorney General's office, which claims knowledge of at least a dozen such settlements, has asked a court...

January 27, 2012
Twitter Changes The “Contours” Of Censorship With Country-By-Country Blocking (TechCrunch)

There are two ways of looking at this new “ability,” one optimistic and one pessimistic.

January 27, 2012
Spotify Growing By 8,000 Subscribers Per Day, More Than Netflix, Sirius XM (Fast Company)

Spotify's growth gives weight to evangelists of Facebook's Open Graph, which enables third parties to create apps...

January 27, 2012
For $2 A Star, An Online Retailer Gets 5-Star Product Reviews (NYTimes.com)

As the collective wisdom of the crowd displaces traditional advertising, the roaring engines of e-commerce are being stoked...

January 26, 2012
Ford Aims To 'Go Further' With New Marketing Slogan (Brandchannel.com)

Not part of the pre-Super Bowl ad conversation, Ford is trying to get in on the seasonal discussion of auto marketing by...

January 26, 2012
Strata Sees Advertising Spending On The Rise (AllAccess.com)

A new Strata survey of advertising agencies found that more than 80 percent expect client approach to advertising and...

January 26, 2012
YuMe And Nielsen Study Shows Impact of TV Plus Online Video Ads (Streaming Media Magazine)

Research study shows that reach, frequency, and recall are improved with a mixed approach.

January 26, 2012
Women Expand Marketplace Sphere Of Influence (Marketing Charts)

Social networking sites appear to be playing a growing role in the expansion of women’s networks and purchase influence,...

January 26, 2012
Does Virgin Bingo's New Ad Push Branson's Elastic Brand Too Far? (Brandchannel)

Abandoning its animated ads of the past, Virgin Bingo's new television ad is extravagant and, well, naughty.

January 26, 2012
Which Mags Were Biggest Users Of QR Codes In 2011? (Adweek)

Nellymoser has a new report out that says that in all of 2011, nearly 4,500 codes appeared in ad and editorial pages in the...

January 26, 2012
Facebook-Based Loyalty Program To Be Tested By Major Chains (ClickZ)

The more Plink users spend at the restaurants, the more Facebook Credits they'll earn to play games like FarmVille,...

January 26, 2012
Netflix Wants To 'Get Along With Everyone,' Not Facilitate Cord-Cutting (AdAge.com)

Netflix has has no plans to bid on current seasons of TV, considering itself better suited for "catch-up...

January 26, 2012
Plenty Of Ads Still Unsold For First Streamed Super Bowl (paidContent.org)

The Super Bowl TV broadcast may be sold out, but with 11 days to go before the big game, there’s apparently still lots of...

January 25, 2012
Year In Sports Advertising: TV Ad Spend Grows To $10.9B (Nielsenwire)

The increase in TV ad spend mirrors a similar increase in the amount of live TV sports content available on TV and cable.

January 25, 2012
Apostrophy’s Billboard House Is An Urban Dwelling That Doubles as Advertising Space (Inhabitat.com)

Thai design firm Apostrophy's has designed a home that earns Bangkok residents a little extra income.

January 25, 2012
Mobile Made Up 14% Of Black Friday Web Traffic: Study (Mobile Commerce Daily)

Mobile sales totaled to 9.8 percent this holiday season, compared to 3.2 percent in 2010 marking a 209.61 percent...

January 25, 2012
McDonald’s Follows Twitter Fiasco With Another Hashtag Campaign (Mashable)

Despite the open-ended nature of the campaign, so far few users have used the hashtag as a forum for bashing the brand or...

January 25, 2012
GfK: New Breed Of Shoppers Are Xtreme (BizReport)

GfK's research reveals that 40% of Internet users in Europe, and about the same number in the US, are "Xtreme...

January 25, 2012

CMO Insider

Over-Surveyed Nation: 'Your Opinion Is Important To Us'

According to one marketing veteran, survey overkill is undermining the value of customer feedback, wasting time, and distorting companies’ perceptions of what their customers really think. One over-surveyed person's opinion: Enough!

Insight View all >

Hasbro Is No Has-Been: Board Games Surge In The Digital Age (Fast Company) January 27, 2012

Risk has come to Facebook. Scrabble is one of the top iPhone apps. And several board games are enjoying a long life on game consoles. In the digital age replete with marketing and sales opportunities, you better be ready to Hasbro-down.
When Lead Scoring Is A Waste Of Marketers' Time (HubSpot) January 27, 2012

Getting reliable, valuable lead scores in place take time. If you're trying to decide whether lead scoring should be a part of your lead management strategy, first consider the following signs that indicate you might want to hold off a bit.
PepsiCo CMO Amin On How To Build A Billion-Dollar Brand (Forbes.com) January 27, 2012

What’s core to billion-dollar brands? A. Salman Amin, executive VP and CMO of PepsiCo, shares what can be accomplished when a company masters the art and science of marketing, and leverages the interplay of new technologies, continuous interactivity, and the demand for greater choice and individuality.
Lessons From JFK: How To Resolve Conflicting Views (CBS News) January 27, 2012

Leaders want to leave a mark on the record, of course. But when presented with two equally good -- or, in the case of Vietnam, equally bad -- choices what should a leader do?
7 Key Tips For Leveraging Big Data (Mashable) January 27, 2012

Big data holds great promise for a variety of industries, but there are also dangers in relying too heavily on data. This CMO offers lessons learned that can enable organizations to effectively use big data to improve their businesses.
Seven Deadly Sins Of Mobile Marketing [Infographic] (Mobile Marketing Watch) January 26, 2012

Get SMS marketing wrong and you can quickly do far more damage to your brand than the worst email or mailing campaign imaginable. Be sure to avoid these seven mistakes to get the most impact from your SMS campaign.
3 Outdated Metrics You're Still Using (iMedia Connection) January 26, 2012

Traditional measurement tools handicap marketing managers and force upon them campaign measurment tactics that should have long been abandoned. As advertisers consider new standards for understanding display ad influence, it's important that they recognize ad engagement, and subsequent post-engagement conversions, as a viable metric.
The Rise Of The Marketing Entrepreneur (Forbes.com) January 26, 2012

The marketing machines built during the past 20 years could perhaps handle one of the current changes in the consumer and marketing landscape, but it’s clear they can’t handle all of them together. CMOs fear the value propositions for their brands are becoming stale far more quickly and with greater downside than was thought possible even 3 years ago.
#fail: Hashtag Revolts Show Marketing Doesn't Work On Social Media (Time) January 26, 2012

Hashtags aren’t the latest in-thing for marketers to use to make themselves feel like they’re down with the kids. If you think they are -- or if you’re not prepared to engage in a discussion about what you’re trying to sell -- then you shouldn’t be on social media.
Five Ways To Create A Data-Driven Marketing Culture (MarketingProfs) January 26, 2012

When handled adeptly, customer data can be a marketer's most reliable weapon for reaching customers' buying intentions--and closing sales. Learn five ways to build a data-driven marketing culture that will help you get results.

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CMO.com offers digital marketing insight for chief marketing officers. It has four major sections, shown on the top navigation bar: News-Headlines about digital marketing news, trends, announcements, marketing analytics, marketing resources, marketing Web sites, blog marketing, and other information about digital marketing and key players in the digital marketing space; Insight--Articles, reports, surveys, statistics, commentary from industry experts, and other digital marketing resources that have a relatively long "shelf life"; Blogs--Select posts about blog marketing from influential bloggers, other CMOs, and industry publications; CMO Perspectives--Interviews with leading CMOs, findings from surveys of marketing executives, and a listing of industry events for CMOs and their staff.

Select articles from these sections are shown on the CMO.com home page. Additionally, each section has an "index page" that lists all articles for that section. Drop-down menus allow you to browse articles that cover more than 70 specific digital marketing topics, including: brand marketing strategy, email marketing strategy, mobile marketing strategy, news marketing, search marketing, social marketing, video marketing strategy, Web blogs, and Web site marketing strategy.

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Saks CMO: Mobile, In-Store Experience To Become More Intertwined (Luxury Daily)

Case Study: NBC's Must-See Analytics Insights (Adobe/CMO.com)

Outsourcing Your Digital-Marketing Mix? Not So Fast (CMO.com Exclusive)

News: January 27, 2012View all &gt;

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News: January 27, 2012 View all >

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