Welcome ,Sign Out
Talk about agile marketing often references social media. Indeed, Twitter, Facebook, and other social channels are pushing marketers to react in real time to events and conversations among their customers. But rapid response isn't the only benefit, say CMOs who are delving into the approach. | Read More »
Just because you cannot control the media doesn't mean that you cannot have strategies in place to get it to work in your favor. In many ways, social media can provide the external validation that paid media cannot. | Read More »
Reorienting their digital strategies is top-of-mind for many CMOs in the financial sector. They discussed their thoughts about the direction of marketing in their industry at a recent CMO gathering, citing six specific areas of focus. | Read More »
Harley-Davidson is revving up to celebrate its 110th anniversary in September with a full slate of activities. Leading the charge is Mark-Hans Richer. In this exclusive interview, he discusses where traditional and digital media fit into his marketing approach, the downside of big data, how he targets a diverse customer base, and more. | Read More »
