Top Stories
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Consumers Are Connected, You Need To Be, Too (Forbes.com CMO Network)
CMOs recognize that social marketing affects nearly all forms of digital marketing; it shouldn't be treated as a silo. Even so, there's confusion about how to develop a solid strategy. Here are some suggestions for how to handle that.
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Design Based on Trends, Not What's Trendy (AdAge.com)
Design thinking translates rigorous trend research into meaningful experiences that lead markets and foster brand loyalty instead of merely following the cult of "now." -
Customer Participation Builds Community (Chief Marketer)
When someone makes a purchase or performs a desired action on your site, do you pat yourself on the back for a job well done? You shouldn't. You must encourage the development of an ongoing chain of participation.
News: November 23, 2009View all >
- AOL Spikes Monolithic Acronym, Becomes Aol. (ClickZ.com)
- Digital Convergence for US Households (eMarketer)
- Marketers Hop on Augmented Reality Bandwagon to Promote 'Avatar' (AdAge.com)
- Clients Could Make Better Use of Research (Adweek)
- Cubs' next major hire: marketing guru (Chicago Tribune)
- Online Marketing Scams – From the Fortune 500 (Internet Evolution)
- Radio's 3Q Dials Up Slightly (Mediaweek)
- Newspaper Revenue Dives 28% in Q3; Online Falls 17% (Marketing Charts)
- Microsoft's Bing Gets 'Stickier,' Grabs More Local Dollars (AdAge.com)
- Swine Flu Fears Fuel Web Ads from Household Brands (ClickZ.com)
- Faltering Economy Drives Demand For Search Pros (MediaPost)
- Relevance Remains a Challenge for E-Mail Marketers (eMarketer)
- A Daytime Network Franchise Bets on Her Future With Cable (NYTimes.com)
- Social Media Users Really Are More Social (Adweek)
- Viewing of Online Video Streams Up 26% in October (Nielsenwire)
- JCPenney drops big books (Home Accents Today)
CMO InterviewsView all >
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Marketing Helps Del Monte Thrive During the Recession Since assuming the CMO post 18 months ago, Bill Pearce’s strategy has been to reinvigorate Del Monte using consumer-centric marketing. "It’s not just what you do on TV, but how you surround the consumer on the integrated marketing front," he says. |
InsightView all >
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The Media Equation: A Triumph of Avoiding the Traps
(NYTimes.com)
Now that the dust is beginning to settle: Oprah Winfrey’s gut intuition -- about knowing when to say no and when it is time to go -- is worth studying at every business school in the country.
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Calculating the Tim Armstrong Premium as AOL Goes Public
(AdAge.com)
As the company hurtles toward its Dec. 9 spin-off from Time Warner, it's not only Madison Avenue that AOL has to convince. Wall Street is also about to take a referendum on rookie CEO Tim Armstrong's vision of AOL as an ad-supported media company built for the Internet age.
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Focusing on the Core Customer Experience
(eMarketer)
Despite an environment where competitors are trying to outdo each other by offering bigger discounts, retailers have plenty of opportunity to build customer loyalty. "If sites focus more on core usability, they can see a lot of bang for the buck," says Kevin Ertell, ForeSee Results' VP of retail strategy, in this Q&A with eMarketer.
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Social animal
(Star Tribune )
Aiming to connect with existing customers and reel in new ones, Best Buy's holiday strategy is all about tweets, friends and its very own Twelpforce -- with plenty of high-tech attitude to spare.
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