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With soup sales simmering in recent years, Campbell Soup Company hopes to reheat business by broadening its consumer base. To do so, the company hired its first CMO, Michael Senackerib. In this exclusive Q&A, Senackerib talks about the challenges marketers face today, his working relationship with CEO Denise Morrison, the company’s social media strategy, and more. | Read More »
In this new age of the customer, previously successful marketing practices are likely to generate negative results and alienate your customers. A new mission and personalized approach are in order. | Read More »
France is one of the top four countries in the world in the adoption of real-time bidding. For French advertisers, the change this is making amounts to a digital revolution. | Read More »
Talk about agile marketing often references social media. Indeed, Twitter, Facebook, and other social channels are pushing marketers to react in real time to events and conversations among their customers. But rapid response isn't the only benefit, say CMOs who are delving into the approach. | Read More »
