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Formerly synonymous with generic typeface and questionable quality, today’s private label goods are transforming categories as we speak and forever shaking up the consumer marketplace. | Read More »
It’s easy to surmise that those who came of age on Facebook and consider hour-old information to be ancient history won’t engage with a brand that embodies timeless traditions, such as Bordeaux. But that is a mistake. | Read More »
With soup sales simmering in recent years, Campbell Soup Company hopes to reheat business by broadening its consumer base. To do so, the company hired its first CMO, Michael Senackerib. In this exclusive Q&A, Senackerib talks about the challenges marketers face today, his working relationship with CEO Denise Morrison, the company’s social media strategy, and more. | Read More »
Talk about agile marketing often references social media. Indeed, Twitter, Facebook, and other social channels are pushing marketers to react in real time to events and conversations among their customers. But rapid response isn't the only benefit, say CMOs who are delving into the approach. | Read More »
