Top Stories
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Is Twitter The Next Second Life? (Brandweek)
If you're a marketer who has steered clear of Twitter, you just might have done yourself a favor, for some are suggesting that the social network might eventually prove to be a dead end for marketers.
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Pass or Fail, Pepsi's Refresh Will Be Case for Marketing Textbooks (AdAge.com)
Pepsi is hardly alone among marketers aggressively moving dollars to digital. But the way it has gone about the shift is both compelling and risky. -
CMOs: Your Brand Is On Digital Time (Forbes.com)
Woe to marketers--even bricks-and-mortar retailers--who don't get that people want things that are immediate and convenient. It's all about double-click gratification. Brands that grasp this mentality will click with consumers.
News: February 9, 2010View all >
- 12% of Viewers Keep One Eye on the Super Bowl, One Eye on the Web (Nielsenwire)
- Traditional Shops' Digital Skills Deemed Unimpressive (Adweek)
- The Bids Are In for AOL's Sale of ICQ (All Things D)
- Survey Finds 17% Of US Adults Use Mobile Banking, Mobile Web & SMS Leading Methods (Mobile Marketing Watch)
- Hell Freezes Over: Google Airs TV Ad During Super Bowl (Search Engine Land.com)
- Ad Network Use Grows as Marketers Promote Brands Online (Marketing Charts)
- Marketing Money Moving Away From TV, Advertisers Call For Better Measurement (Broadcasting & Cable)
- Facebook Moms Are Marketing-Savvy (eMarketer)
- A Reshuffled MTV Networks Takes New Digital Approach (ClickZ.com)
- Facebook Swaps Banners for Search Deal With Microsoft (AdAge.com)
- Pay-for-Inquiry Ad Model Gains Modest Traction at Newspapers (AdAge.com)
- CBS' Super Bowl sellout may signal return for Madison Ave. (New York Post)
- Denny's, Doritos, Snickers Score Big in Ad Bowl (WSJ.com)
- Hulu's 'Ad Selector' Could Set Web Video Pace (Brandweek)
- News Corp. Digital Chief Stresses Dual Revenue Stream (ClickZ.com)
- Pushing to Bring TV to the Internet (WSJ.com)
CMO InterviewsView all >
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Close-up with Laura Howard, CMO, ECI Telecom With the Web at its self-educating customers' fingertips, ECI is focusing on co-branding with industry leaders, training sales in areas of the buying cycle they typically don't get involved in, and more. Howard explains her four-point strategy. |
InsightView all >
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Toyota: A Battered Giant
(Adweek)
The car company's image meltdown began on Jan. 21 when it announced a global recall of certain models because of accelerator problems. At the time, the company did little PR damage control while the news media and consumers online set off safety alarms. And that was just the start. Few think Toyota is irreparably damaged, but now the question is, when will Toyota regain the upper hand?
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Is Social Media The New Mass Media?
(Chief Marketer)
The big social network sites, like Facebook, Twitter, and LinkedIn, have outgrown their roots and are trying to appeal to the mass general public. Based on sign-ups it appears that they are attracting many, many people, but are prospects responding to the advertising that's being placed?
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CMO oversights that will lead to failure
(iMedia Connection.com)
"The click is a great metric to capture direct experience, but when we think about branding, the opportunity is to look at the key behavior," says Pam Horan, president of nonprofit Online Publishers Association, which represents online content providers. She cites three common CMO mistakes in this short video interview.
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In Pictures: Best And Worst Ads Of Super Bowl XLIV
(Forbes.com)
Slide show: Ad experts, including CMOs Jeffrey Hayzlett, Elisabeth Vanzura, and Russ Kelin, choose their top five picks and pans from Sunday night's extravaganza. From E*Trade's talking babies to Dr. Pepper's ''Kiss of death," here's what they did or didn't like about the TV commercials.
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