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In this new age of the customer, previously successful marketing practices are likely to generate negative results and alienate your customers. A new mission and personalized approach are in order. | Read More »
France is one of the top four countries in the world in the adoption of real-time bidding. For French advertisers, the change this is making amounts to a digital revolution. | Read More »
Talk about agile marketing often references social media. Indeed, Twitter, Facebook, and other social channels are pushing marketers to react in real time to events and conversations among their customers. But rapid response isn't the only benefit, say CMOs who are delving into the approach. | Read More »
Just because you cannot control the media doesn't mean that you cannot have strategies in place to get it to work in your favor. In many ways, social media can provide the external validation that paid media cannot. | Read More »
