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Holding the dual role of VP of sales and marketing at SLPowers, Michael Gavaghen has issued a challenge to his C-level marketing peers: “Step up and take on a greater responsibility for the first wave of business acquisition.” This is where customer-centric sales collateral comes in. | Read More »
CMOs and CIOs have the potential to grow the pie–really grow it–but only if they stop worrying about who is going to “win.” | Read More »
When Barbara Goodstein joined the VoIP provider as CMO a year ago, she didn’t have a deep background in consumer communications. But she did know that Vonage’s business was changing rapidly and that most consumers weren’t conversant with its products. Goodstein believed a dramatic--read: crazy--marketing campaign was in order. | Read More »
Among the discussions at this week's Integrated Marketing Week: marketing in the new "experience economy," why CMOs have no excuse to "not get digital," and how to avoid "multichannel irritation." | Read More »
