Tools
CMO.com Wants To Know: What’s Next For Programmatic?
Marketers are realizing the benefits and efficiencies that automation offers; publishers, too, are reaping the benefits of unwasted inventory. So what’s in store for programmatic in 2016? | Read More »
General Management
Mashable’s Martinet Lives In The ‘Full Digital Ecosystem’
Mashable CMO Stacy Martinet explores the nature of marketing digital content, social media, and the “reader” journey as experienced by this massive, purely online digital media site. “For us, the holy grail is sharing,” she tells CMO.com. | Read More »
Emerging Media
Top Digital Marketing Takeaways From CES 2016
Key product categories on display at the annual Consumer Electronics Show included artificial/machine intelligence, smart homes, autos, and virtual/augmented reality. Let’s look at what each one means for marketers. | Read More »
General Management
Good Ideas Are Important, But Execution Is Key
Most ideas never make it to the real world. Common culprits include lack of time, money, and, yes, guts. But, as with getting any marketing initiative off the ground, turning an idea into reality should be guided by a CMO-driven process. | Read More »