Facebook is an easy and efficient way to reach your entire demographic, but if you want to reach non-fans, you have to pay for sponsored posts. Facebook can be used to create and push content, or to help manage reputation.
Facebook is an easy and efficient way to reach your entire demographic, but if you want to reach non-fans, you have to pay for sponsored posts. Facebook can be used to create and push content, or to help manage reputation.
Facebook is one of the easiest, quickest, and cost-effective ways to gain brand exposure.
It's as simple as this: Fan page + 1 like = 20 new site visitors.
Although social sharing might hold more weight in the future, right now only shared links from fan pages matter, not personal links.
Google+ still lacks the reach of Facebook and Twitter, but it does facilitate communication with customers--even if they are not in your circle.
Because you can reach people who are outside of your circles, Google+ offers excellent brand exposure. Google+ accounts also appear in branded search results, which adds credibility and increased exposure.
Google+ provides more worthwhile traffic. Users tend to stay on the sites whose links they follow.
The Google +1 button allows users to search both public and privately shared information. This has a knock-on effect for SEO and search engine ranking.
Twitter is the best channel for direct communication with customers. Most under-24s prefer it as a forum for customer service.
Twitter is an easy and cost-effective way to gain exposure for your brand.
Twitter has an unmatched ability to drive traffic directly to a site.
Google gives authority ranks for Twitter profiles, so link juice is limited.
Although businesses now have a presence on Pinterest, little opportunity exists for direct communication with customers.
Visual content is viewed 70% more than written content. This makes Pinterest a powerful tool for brand exposure. What's more, about 25% of users have purchased a product/service they discovered on Pinterest.
Pinned images contain links back to a site, which is why Pinterest tends to be one of the top three traffic referral sites.
Pinterest does not pass much link juice, and pinning does not allow follow links.
LinkedIn provides the opportunity to connect with customers through groups with specific interests connected to your brand.
LinkedIn provides impressive exposure to the business world, allowing you to promote personal and business brands to professional contacts and communities.
LinkedIn is not a huge referral source for sites yet, but numbers are climbing. Connections and search engines can generate traffic.
LinkedIn doesn't have a huge effect on individual content yet, but its profiles remain some of the easiest and most frequently SEO-ranked social profiles on the Web.
Video enables customer involvement in the most unique way possible. Customers can be entertained, informed, and engaged--all at the same time. They also can respond directly through comments.
YouTube is a community. As such, it allows sharing, channel creation, and advertising, which is becoming more accepted by users--provided the video is worth watching.
YouTube can drive traffic to a site through links in a video and ads before a video begins. Popular channels and videos are highly effective in driving traffic.
Active YouTube channels bump up SEO rankings. Integrating keywords, sitemaps, titles, and robot text files help to judge relevance.