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Marketers in the financial services industry face many post-recession challenges--among them, regaining consumer trust and regrowing revenue. Leading the charge at SunTrust Bank is Rilla Delorier, who discusses her "long-term journey" to drive a purpose-driven culture and client-centric bank. | Read More »
The author of this article, Razorfish's CEO, describes convergence as the coming together of three irresistible forces—media, technology, and creativity—to meet an immovable object: the enterprise. Now it’s time for those enterprises, and their marketers, to get moving if they want to thrive in an age marked by constant disruption. | Read More »
National advertisers who limit their media placements to national outlets may be missing the boat. With local media’s reliance on social traffic, marketers have a perfect opportunity to capture an engaged audience locally for their products and provide access for social viral reach. | Read More »
Holding the dual role of VP of sales and marketing at SLPowers, Michael Gavaghen has issued a challenge to his C-level marketing peers: “Step up and take on a greater responsibility for the first wave of business acquisition.” This is where customer-centric sales collateral comes in. | Read More »
