Top Stories
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CMO & CIO: Art + Science = Success (CMO.com)
Software and systems are available that promise not only marketing automation, but also that all-elusive ROI. The question is: How are CMOs and their teams supposed to make sense of all that is out there? Enter the CIO, CTO, and other IT folks.
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Marketing Fanciful Items In The Lands Of Make Believe (NYTimes.com)
Is there real money on things that don't exist? Some companies, including Volvo, H&M and MTV, are testing merchandise in virtual worlds to raise awareness of their brands. -
Hire Great Guessers (Harvard Business Publishing)
Analytics are now king. And they should be. But to really optimize data, you have to start at the right place with the right questions, and for this you need good guessers or you are doomed.
News: September 9, 2010View all >
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Hasbro Lines Up YouTube Stars For Smackdown
(MediaPost)
6 hours agoPlayers will have the chance to challenge the Numa Numa kid, the "Charlie bit my finger" brothers, and other...
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Advertisement or Vogue Feature? You Decide
(NYTimes.com)
6 hours agoConde Nast calls the blending of advertising and editorial content "contextual relevance." Now it is taking the...
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Sites Offering Daily Deals Surge, Team Up With Bigger Brands
(WSJ.com)
7 hours agoVisits to coupon sites have increase sixfold over the past year, according to Experian Hitwise, with Groupon having nearly...
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Bing, Yahoo Combine For 25% Of Market In First Week
(Seattle Post Intelligencer)
7 hours agoAccording to Experian Hitwise, Microsoft now has about one-quarter of the U.S. search market, after a week of joining forces...
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AOL Taps Wiatt for Strategic Post
(Mediaweek)
September 08, 2010Tim Armstrong is reaching into AOL’s bullpen for some help.
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Google TV to Go Global
(WSJ.com)
September 08, 2010Google says it is currently working with content providers to bring entertainment options to Google TV.
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Survey Finds Increased SaaS Use In Marketing
(Fierce Content Management)
September 08, 2010Of the 105 people who responded to the survey--72 percent of whom said they were in a marketing function--more than half...
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Brands Turn To Direct Agencies For Social Media Help: Study
(DMNews)
September 08, 2010In addition, nearly half of respondents said they have redefined existing marketing and communications staff roles to handle...
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For Hispanics, It's TV, Radio And The Web
(Media Life)
September 08, 2010A number of misperceptions remain about Hispanics, especially their media consumption, according to an Associated Press...
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A Third Of Small Brands 'Now Using Social Media On A Daily Basis'
(Direct Marketing News)
September 08, 2010LinkedIn was revealed as the most popular creative marketing website, according to a survey by Daryl Wilcox Publishing.
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Brand 'Warmth' Key To Loyalty, Purchase Intent
(MediaPost)
September 07, 2010Recent research has confirmed that consumers assess brands in much the same way that they do people: By sizing up a...
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Older Adults and Social Media
(Pew Internet and America Life Project)
September 07, 2010Young adults continue to be the heaviest users of social media, but their growth pales in comparison with recent gains made...
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Microsoft Quietly Starts Advertising Windows Phone 7
(Business Insider)
September 07, 2010The first Windows Phone 7 ad is inspired by the opening sequence to Lawrence of Arabia and shown before a...
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Super Sales For NFL And Fox
(SportsBusiness Journal)
September 07, 2010This year’s Super Bowl ad sales story is mirroring a regular season that has seen the ad market move faster than ever...
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U.S. Ad Market Forecast to Grow 3%
(Adweek)
September 07, 2010In line with other recent predictions, SNL Kagan is forecasting ad spend of $214.3 billion in 2011 and reaching $275.8...
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Newspaper Ad Slump Moderated in Q2 -- But Print Revenue Worst Since 1983
(Editor & Publisher)
September 07, 2010Meanwhile, online-ad spending, which Newspaper Association of America says now accounts for 12% of total revenue, jumped by...
CMO InterviewsView All
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Steve Liguori, GE's Executive Director-Global Marketing With nearly 5,000 employees in GE's marketing group, the multinational company "needed to figure out how to be stronger together, combining our knowledge and building a community of marketers." Liguori explains how a private online network was the answer. |
InsightView all >
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Top Ten Reasons Why BP's Advertising Is A Disaster
(Fast Company)
9 hours agoIf a brand wants to influence consumer opinion within the new social media ecosystem. it must play by a set of rules seemingly foreign to BP -- transparency, authenticity and accountability.
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Marketing Strategy, Wherefore Art Thou?
(MediaPost)
10 hours agoWhen asked what strategy is being deployed, we often hear marketers say the strategy is social media, or direct marketing, or public relations, or advertising. These are not strategies -- they are tactics.
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What Advertising Strategies Work With Social Apps?
(ClickZ)
10 hours agoDigital marketers are shifting their advertising strategies on how they reach people in social apps and finding that the right approach is to stop annoying people and to start focusing on ways to integrate with actual social activity.
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7 Secrets To Getting More From Google AdWords
(Inc.)
September 08, 2010Everyone knows that Google's AdWords service, and other keyword based advertising, works something like an auction. But, in fact, it's not that simple. Raising your Quality Score means spending less while getting more customers to your site. Here’s how.
Inside CMO.com
CMO.com offers digital marketing insight for chief marketing officers. It has four major sections, shown on the top navigation bar: News-Headlines about digital marketing news, trends, announcements, marketing analytics, marketing resources, marketing Web sites, blog marketing, and other information about digital marketing and key players in the digital marketing space; Insight--Articles, reports, surveys, statistics, commentary from industry experts, and other digital marketing resources that have a relatively long "shelf life"; Blogs--Select posts about blog marketing from influential bloggers, other CMOs, and industry publications; CMO Perspectives--Interviews with leading CMOs, findings from surveys of marketing executives, and a listing of industry events for CMOs and their staff.
Select articles from these sections are shown on the CMO.com home page. Additionally, each section has an "index page" that lists all articles for that section. Drop-down menus allow you to browse articles that cover more than 70 specific digital marketing topics, including: brand marketing strategy, email marketing strategy, mobile marketing strategy, news marketing, search marketing, social marketing, video marketing strategy, Web blogs, and Web site marketing strategy.
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