About Adobe

Adobe created CMO.com to help CMOs and other senior marketing executives more effectively utilize the power of digital marketing—whether on web sites, mobile devices, rich internet applications, or social media platforms.
 
As we work with CMOs at over 5,200 companies, we’ve realized that CMOs find it challenging to effectively use digital marketing.  Our review of existing web sites and publications showed that existing content provides limited help in making this transition.  While these sources of marketing content offer value, much of the content it is written for manager-level practitioners, not for senior marketing executives.  Sites are often cluttered, have poorly organized content, or provide fee-only access.  Additionally, their focus on a limited range of topics forces readers to visit multiple sites to be fully informed.
 
We realized that CMOs do not have the time or resources to do stay informed with these tools.  Yet, CMOs tell us their need for relevant insight is imperative—and increasing.  So, in August 2009 we launched CMO.com to fill their unmet need.  CMO.com is a demonstration of Adobe's commitment to helping CMOs lead their companies in a digital world.

Adobe, featuring Omniture® technology, is the leading provider of online business optimization, which it delivers through the Adobe® Online Marketing Suite.  The Adobe® Online Marketing Suite consists of a comprehensive portfolio of optimization applications for Visitor Acquisition, Conversion, Online Analytics and Channel Analytics and is built on an Open Business Analytics Platform.  It enables CMOs to accurately measure results from online and offline marketing programs and efficiently optimize return on investment in both customer acquisition and conversion. The suite is supported by world-class services and a rich ecosystem of partners, developers and agencies.  Adobe Client Services, for Omniture® technology, include ClientCare, with flexible support options and global access; Consulting, with a world-class implementation methodology and industry best practices; Training Services with on-demand and in-class certification programs.

 
To learn more, visit www.Omniture.com.