CMO.com was conceived and created by Omniture, An Adobe Company, to help CMOs and other senior marketing executives more effectively utilize the power of digital marketing—whether on web sites, mobile devices, rich internet applications, or social media platforms. 

 As we work with CMOs at over 5,000 companies, we at Omniture have realized that the CMO’s transition to digital marketing from traditional, offline marketing is very challenging.  Our review of existing web sites and publications showed that these provide limited help in making this transition.  While much of their content has value, it is written for manager-level practitioners, not senior marketing executives.  Sites are often cluttered, have poorly organized content, or provide fee-only access.  Additionally, their focus on a limited range of topics forces readers to visit multiple sites to be fully informed. 

 We realized that CMOs do not have the time or resources to do stay informed with these tools.  Yet, CMOs told us their need for relevant insight is imperative—and increasing.  So, in August 2009 we launched CMO.com to fill their unmet need.  CMO.com is a demonstration of Omniture’s commitment to helping CMOs lead their companies in a digital world.

 Omniture is the leading provider of online business optimization, which it delivers through the Omniture Online Marketing Suite™.  The Omniture Online Marketing Suite™ enables CMOs to accurately measure results from online and offline marketing programs and efficiently optimize return on investment in both customer acquisition and conversion. The Online Marketing Suite is supported by Omniture Consulting Services and by an integrated ecosystem of over 700 marketing agency and technology partners.

To learn more about Omniture, its products and services, and its ecosystem of technology and agency partners, visit www.Omniture.com.

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