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  • Chief Marketer 2010 Prospecting Survey: General Outlook
    Chief Marketer
    Results from Chief Marketer's first survey on prospecting and lead generation reveals whether marketers' are more inclined to reach new customers or keep the ones they have, where their spenders come from, reliance on targeted lists, and more.

  • The three key personalities of the online consumer
    iMedia Connection
    Tailoring your brand message for the different mindsets online can create an ongoing conversation that turns general consumers into paying customers, and paying customers into brand loyalists. Here's how.

  • Micro-Targeting: It's Not Just for Niche Brands Anymore
    Nielsenwire
    Micro-targeting is one tool that really can enable companies to "do more with less" and grow brands in new, creative ways. The Cambridge Group offers five key steps to help consumer packaged goods companies get started.

  • Guard Your Reptilian Brain!
    NeuroScience Marketing
    Every year or so, some fuzzy-thinking critic reads an article about neuromarketing, becomes extremely agitated, and tries to raise the alarm about marketers turning consumers into mind-controlled zombies. Well, it's happened again.

  • How a B2B Company Went From Zero Brand Awareness to 190 Leads With Its First-Ever Direct-Mail Effort
    MarketingProfs
    Case study: With Q4 looming, along with company revenue targets for the year ahead, Truition, a provider of hosted on-demand e-commerce solutions, faced the perennial dilemma common to B2B marketers: how to fill the sales funnel with quality leads now to get a jump on sales-cycle activity in January. Its VP of marketing found success in simplicity.

  • CMOs: Why Rent Media When You Can Own It?
    CMO.com
    The creation of original content shared via company-specific media channels is an alternative approach for CMOs who are looking for a strategic new way to accomplish the main marketing mission: ROI.

  • Online/Offline Integration: 5 Tips For Strengthening Your Brand Experience
    Search Engine Land.com
    Integrating online and offline marketing is still a bridge too far for many brands today. But doing so will help ensure you are there when your customers are looking for you -- allowing you to fulfill their needs and increase the likelihood that they will come back again.

  • The Top Five Ways to Attract and Keep Customers in Any Economy
    MarketingProfs
    Even during a recession -- or whatever state of recovery our economy is supposedly in -- there are ways to keep your prospects loyal and their wallets open. Here are five messages you should deliver to thrive no matter what the economists tell us.

  • In Pictures: Marketers Push The Envelope
    Forbes.com
    In an era of social media, brand marketers want more than ever to do something worthy of talking about. But are some going too far, leading potential consumers astray with misleading claims? Here are 10 ad campaigns that'll make you wonder if fellow marketers are pushing their limits.

  • Why Search Marketing is the golden tool for SME success
    Utalkmarketing.com
    SEO is a long-term prospect whereas a PPC campaign can be up and running in a matter of hours -- but both can dramatically increase a business’ catchment area through targeted engagement with current and potential customers.