Generation Z might as well stand for “zoom,” if new analysis from Adobe Digital Index (ADI) is on the mark. The researcher has found that marketing strategies will have to shift at a faster speeds than ever before when targeting Generation Z.
In analyzing 500 sextillion social media interactions between brands and Gen Z consumers, ADI found these individuals prefer visual communications from marketers, namely Internet memes (“I, meme, mine” for a new generation). In fact, ADI analyst Adam Lloyd said getting Internet memes right is going to be the entryway, for marketers, into Gen Z’s hearts.
“Memes have become one of the primary ways in which Gen Z communicates with one another,” Lloyd said. “And in analyzing the different types of memes being used, we’re finding that dank memes, or memes that are overdone, are being used the most.”
The news doesn’t end there. ADI also analyzed 900 billion website visits and found that, although viable virtual reality devices were introduced only a few months ago, they’ve already displaced desktop and mobile browsing, particularly among Gen Z and Millennials.
In another surprising twist, ADI has found that online dating is set to overtake retail in terms of both visits and revenue within the next eight months. Online dating interactions are expected to increase to 90 sextillion in the next 10 years.
Finally, ADI wants to make clear that this report, if you hadn’t guessed, is all made up and just for fun.
April Fools’, from the ADI team.
About Adobe Digital Insights
Adobe Digital Insights publishes research on digital marketing and other topics of interest to senior marketing and e-commerce executives across industries. Research is based on the analysis of select, anonymous, and aggregated data from more than 5,000 companies worldwide that use the Adobe Digital Marketing Cloud to obtain real-time data and analysis of activity on websites, social media, and advertising.
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