Social media has become an integral part of the way people discover and consume content. Over the last few years, the continued rapid growth of social networks, real-time information sharing and status updating, blogging, and video sharing sites have provided more distribution and promotion opportunities than ever before–which means more opportunities for marketers to advertise their brands around, within, and via content. While 2009 saw the continued growth of each of these types of social media, 2010 will be a year in which several burgeoning trends mature to the point that they will be ready to be taken advantage of by marketers looking to have their brands’ content discovered and shared by more consumers, more efficiently than they ever have been able to before.