Why is there so much bad marketing out there? There are probably as many reasons as there are examples-- like these 10 companies and campaign. If lousy marketing were a crime, they'd all be indicted, for sure.

Augmented reality isn't entirely new technology, but the ad world only really started buzzing about it around 2008, and it has taken a few years for brands to really start investing in the media. Now that one in two Americans owns a smartphone, the advertising tool has a large potential audience.

People experience Super Bowl ads as content because they choose to watch them and because the content is awesome. Sadly, on Monday they hate ads again. The reason is simple: everyday ads seem determined to hate them back. More than at any other point in advertising history, consumers have the power to choose what they watch, and it's harder and harder to acquire their attention by interrupting them.

Traditional measurement tools handicap marketing managers and force upon them campaign measurment tactics that should have long been abandoned. As advertisers consider new standards for understanding display ad influence, it's important that they recognize ad engagement, and subsequent post-engagement conversions, as a viable metric.