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  • AARP's Marketing Chief Pardo: '50 Is the New 50'
    Brandweek
    Advertising during the Oscars for the first time, AARP launched a campaign targeting boomers who are "not done growing up," says chief branding officer Emilio Pardo, who explains why now is the right time for such a message and dispels a few common misconceptions about boomers.

  • Dancing With the Stars
    Adweek
    Despite the travails of Tiger Woods and other well-known names, the use of celeb endorsers seems to be making a comeback. Why? Industry experts say it's partially because many stars have used social media outlets like Twitter to establish one-to-one connections with consumers.

  • Citigroup Faces Consumers On The Web
    Forbes.com
    In an effort to soothe the public's skeptism post-bailout, Citibank has launched a multimedia branding campaign positioning itself as more accessible and transparent. Integral to its strategy: personal blog posts from CEO Vikram Pandit. "This is an attempt by us to show how we can reform ourselves and at the same time behave in a responsible customer-centric way," says CMO Lisa Caputo in an interview with Forbes.com.

  • The Social Evolution Of Consumer Consumption And How It Will Impact Your Marketing Plans
    CMO.com
    Social media has become an integral part of the way people discover and consume content. Over the last few years, the continued rapid growth of social networks, real-time information sharing and status updating, blogging, and video sharing sites have provided more distribution and promotion opportunities than ever before–which means more opportunities for marketers to advertise their brands around, within, and via content. While 2009 saw the continued growth of each of these types of social media, 2010 will be a year in which several burgeoning trends mature to the point that they will be ready to be taken advantage of by marketers looking to have their brands’ content discovered and shared by more consumers, more efficiently than they ever have been able to before.

  • Will E-Commerce Help Facebook's Ad Sales?
    AdAge.com
    There's been a lot of talk about whether social media can drive sales, but one thing is clear: Sales are starting to happen in social media -- specifically, with Facebook.

  • Whither Twitter?
    Adweek
    For now, it's speculation, but clues to how Twitter might integrate advertising can be found in the clutch of companies already integrating brand messages in the Twitter ecosystem.

  • Web Publishers Left With Little After Middlemen Split Ad Spoils
    AdAge.com
    Publishers and advertisers are turning to middlemen in hopes to boost targeting, but the debate is over what parts of the online display-ad ecosystem, estimated by eMarketer to be worth $7.9 billion in 2010, are adding value for publishers or brands, and what parts are preventing the flow of brand dollars into the system.

  • The Power of Text
    Neuroscience Marketing
    Google decided to spend nearly $3 million to air an ad that cost next to nothing to produce, has no actors or CGI animation, no cute animals -- nothing but a series of words typed into a search boxes and the generated search results. From a neuro-engagement perspective, this unlikely ad was highly effective.

  • That Triple Salchow Was Great. Now for More Ads.
    NYTimes.com
    Since the Vancouver Winter Games began, the networks of NBC Universal have presented hundreds of hours of coverage — and thousands of commercials. Here is a look at some of the highlights, sidelights and lowlights of the spots so far.

  • Researchers Estimate Google Makes Hundreds Of Millions From Web Typos
    NPR All Tech Considered
    Your bad typing is making Google money. Two Harvard researchers estimate the search giant is collecting nearly a half-billion dollars a year from advertising placed on Web sites with "misspelled" URLs.