Insight
Topics include online advertising, TV commercials, advertising campaigns, advertising spending, advertising strategy, marketing messages, customer engagement
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PSFK.comAdherence to these 7 "sacred cows of marketing" tend to stifle creativity and should be questioned by agencies, media companies, and marketers in general.
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MarketingProfs.comJust because marketers are jumping on the interactive-marketing bandwagon doesn't mean things on the interactive side are all rosy. There are many reasons to take a multichannel approach that includes print.
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eMarketerMobile devices represent a third screen that publishers and marketers just cannot afford to ignore.
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iMediaConnection.comTo formulate proper behavioral targeting policies, our industry must understand what consumers want and need. Check out the latest insights into this important question.
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NYTimes.comAds tailored to online shoppers based on the products they have perused are leaving consumers with an eerie feeling.
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Forbes.comAdvertising builds brands and business. It remains a highly efficient way to say hello and offer a sense of ourselves to potential clients--on a scale we could never achieve in person.
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Movie Marketing MadnessMovies are no different from any other product category in their attempts to tell a story. They want to create a backstory for their brand that resonates with people and leads them to reach for that product amidst all the alternatives.
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Forbes.comMediaMath is a behind-the-scenes player for advertisers at a time when advertising networks, exchanges and platforms are changing the way advertising is bought and consumed. According to CEO Joe Zawadzki, the system is helping turn advertising from a job for creative "Mad Men" to a numbers-based "real profession."
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SearchEngineLand.comAs summer in the U.S. winds down, it's time to head back to work, refreshed and ready to stimulate the economy with great new ad campaigns. Well-written ads define your brand by giving searchers important information about your features and benefits and create long-lasting competitive advantages for your campaigns.
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WSJ.comThink this too radical a notion? Consider the overwhelming product placement in movies, music videos and video games. But you don't have to read between the lines to see that advertising in books will introduce a new set of relationships into the publishing ecosystem.
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