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The Super Bowl Through A Digital Marketer's Eyes
Another hot streak by the New York football Giants proves that a mediocre season doesn’t matter in the NFL–the end result of Super Bowl victory is the only thing that matters. Well, that and money–lots of it. I have been digesting all of the post-game analysis, both in the sports world and on the marketing side. Here are some points of interest:
- This year, commercials went for $3.5 million per 30-second spot. Don’t forget to add the additional costs to produce the commercials and secure the talent.
- Even with 100 million viewers, can you justify the ROI? Take a look at how CMOs With Skin In The Game Spent Their Super Bowl. It wasn’t all beer and candy–there was a lot of measuring going on.
- Another interesting alternative to advertising during the Super Bowl was on Facebook, where you don’t have to spend millions, yet you still have the potential to reach an audience in excess of 170 million people.
- On the heels of an Adobe (yes, my employer) retail study on tablets during the holiday season, there were some key examples of big brands targeting smartphones and tablets for campaigns during the game that support our findings.
Other interesting articles, which you'll find here on CMO.com, that break down the marketing game within the football game:
But maybe the best bet and payoff on the Super Bowl? The person who won the 50:1 payout on the predicting the first score would be a safety–unbelievable!
