The tobacco marketing wars appear to be entering their endgame as legislators and health advocates demand ever more restrictions on cigarette advertising and consumption. There can be only two possible outcomes: a complete ban on any kind of tobacco promotion, or a complete prohibition on the sale of tobacco. The latter isn’t likely, and the former offers a world in which companies could be free to sell their product while claiming, legitimately, that they are in no way unfairly manipulating consumers into their addictions.
