Over the years, we have seen quantum leaps in the level of interactivity found on the web. Technologies like Java, Flash, Silverlight, and countless others started to make appearances on the web. These advances, married with a new generation of technology-savvy creative directors have resulted in the most amazing online digital experiences and extension of brand that I could only have dreamed of in the early days. We are now scratching the surface with game engine technology. Every day, technology is being introduced to the advertising/marketing worlds that really make the possibilities endless.