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  • Digital Agencies Get Back to Business
    Adweek
    Two of the largest digital agencies, Razorfish and R/GA, have slowly returned to the Web-shop vision of acting as management consultant and innovation expert, using technology not just to help clients communicate with customers but also to invent new business.

  • Why Metrics Are Killing Creativity in Advertising
    AdAge.com
    Most agencies today are helping clients adapt new technology solutions to better connect with consumers, to use and develop powerful tools that deliver a whole new level of metric sophistication. But have we gone too far? Should numbers fully dictate creative strategy?

  • Meet the agency of the future
    iMedia Connection
    The agency format isn't necessarily dead, but it is in need of a transplant. See why you need to put the fear of change aside and start taking steps to become an indispensable marketing partner.

  • As Shops Transform, Marketers Must Adapt Too
    AdAge.com
    The flux that marketers will find themselves in as agencies transition from value-based compensation model will require chief marketing officers to redesign how they interface with ad agencies and re-evaluate the creative process.

  • Top 10 Reasons Your Company Is Not Ready For Social Media
    CMO.com
    This article is not about extolling the virtues of social media. If you need to be sold on your participation at this point, you are probably much better off waiting for the next big digital trend. The POV here is to deliver the bad news that you (and your company) are simply just not ready for social media. Really.

  • It's Up to the CMO Community to Address Client/Agency Tensions
    AdAge.com
    Vendors are taught to hate us from the moment we initiate the bidding process, and we start off distrusting them. Guess whose responsibility it is to lead everyone out of that useless game of tug of war?

  • Six ways to get a client to trust emerging tech
    iMedia Connection
    Staying on the cutting edge of digital advertising is hard enough, but getting your client to join you there is the real challenge. Find out what strategies will help take your client into the future.

  • Changing The Way Consumers Experience Brands Through 'Interaction'
    CMO.com
    Over the years, we have seen quantum leaps in the level of interactivity found on the web. Technologies like Java, Flash, Silverlight, and countless others started to make appearances on the web. These advances, married with a new generation of technology-savvy creative directors have resulted in the most amazing online digital experiences and extension of brand that I could only have dreamed of in the early days. We are now scratching the surface with game engine technology. Every day, technology is being introduced to the advertising/marketing worlds that really make the possibilities endless.

  • Gather 'Round The Monitor: The Evolution Of Online Storytelling
    CMO.com
    No matter how accomplished we become as marketers, no matter how sophisticated the tools we to use are, in the end it's all about the stories we tell and how well we tell them.

  • What Marketers Need From Their Ad Agencies
    Hitch
    Ten red balloons have been hidden around the U.S. and you have to find them. How long would it take you? Could you do it in four weeks, six months, a year? Believe it or not, there's an interesting parallel between this search and the advertising industry.