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Topics include advertising agencies, agency-advertiser relationships, digital agencies, digital marketing

  • Advertising: More Science Than Art
    Forbes.com
    Agencies, Budgeting, Advertising, Marketing Automation, Pricing, Web Sites
    MediaMath is a behind-the-scenes player for advertisers at a time when advertising networks, exchanges and platforms are changing the way advertising is bought and consumed. According to CEO Joe Zawadzki, the system is helping turn advertising from a job for creative "Mad Men" to a numbers-based "real profession."
  • How to Mix Big-Time Ads and Content
    WSJ.com
    Agencies, Companies, Promotions
    Demand Media, a 4-year-old company that has yet to turn a profit, has been on a campaign to lure major ad dollars from deep-pocketed marketers by selling special sponsorships that mix content and advertising. One of the steepest hurdles: convincing marketers how it stands out from the pack.
  • Alex Bogusky Tells All: He Left the World's Hottest Agency to Find His Soul
    Fast Company
    Agencies, Leadership
    "I heard my mouth disconnected from my soul," says Alex Bogusky, the Elvis of advertising, who quit Crispin Porter + Bogusky five-plus months ago. Is this a New Age midlife crisis, his greatest rebranding campaign, or, according to ad veterans, a search for redemption?
  • Marketing and Procurement's Elephant in the Room: the CFO
    AdAge.com
    Agencies, Leadership, Strategy
    It's rare for CFOs to be fully briefed by marketing and procurement, especially with regards to the importance of investing in key agency relationships. But without this information, finance has a tendency to see savings in one dimension, that is, as funds to be taken from budgets. That's why it's time to rethink the role of this important decision maker.
  • The Man Behind Modern Advertising
    WSJ.com
    Agencies, Leadership
    At the turn of the 20th century, advertising was largely understood as a matter of keeping your name in front of the public. Albert Lasker instinctively felt there was something more and searched for a broader definition of the business. In the end, his influence extended well beyond the confines of the advertising world.
  • Why Mad Men Would Fail at Marketing Today
    HubSpot's Inbound Internet Marketing Blog
    Agencies, Trends
    There are at least three reasons the ad men of the sixties -- like the characters on Mad Men -- would fail today.
  • Closing the Tech Divide
    Adweek
    Agencies, Social Media
    Thanks to social media, the biggest challenge for brands is often less about creating the kind of technically sophisticated "immersive experiences" that digital shops have specialized in and more about crafting engaging content that people are likely to share.
  • Are You An Ecochondriac? Sindifferent? Hopetimistic?
    MediaPost
    Agencies, Targeting
    Need an adjective for outrageous, ornate or over-the-top style? How about an acronym for the panic that sets in when a person is without his mobile device. Chicago ad agency Cramer-Krasselt presents its "Cultural Dictionary," now in its third year, replete with words that might be helpful for marketers and media types.
  • Five Things 'Jersey Shore' Taught My Agency About Social Media
    AdAge.com
    Agencies, Social Media
    Jerzify Yourself was created in January, a week after the season one finale of the popular MTV show "Jersey Shore." The site, written in a few days in Flash, allows users to morph themselves into a "Guido" or "Guidette." But bigger picture, the site revealed plenty about the power of social media and spreadable content.
  • How Coca-Cola Created Its 'Happiness Machine'
    Mashable
    Agencies, Innovation, Advertising, Branding, Video
    Coke executives and leaders at Definition 6, the agency responsible for the award-winning “Happiness Machine” video, reveal the secret ingredients that made it such a success.