With social media getting so much attention in the industry, it's not surprise that there's been a massive land grab by agencies of all shapes and sizes. Agencies recognize the tranformative nature of social technologies, and with nearly $1 billion in social media budgets already forecast for 2010, it's no surprise that agencies are trying to get a jump on the expertise. This creates a lot of confusion for interactive marketers, as each type of agency comes at social media with a distinct strong suit.
