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News/ Branding & Communications

Sidekick Snafu: a Kick to T-Mobile's Image

Sidekick’s case of disappearing data may prove to be a serious blow to T-Mobile’s brand image, according to experts. While the blame for the incident lies squarely on Microsoft’s server failure, that message may not filter down to the average consumer. This is problematic for the No. 4 wireless carrier, which is attempting to battle the iPhone this holiday season with the launch of its myTouch 3G.

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