Close

CMO.com by Adobe delivers marketing insights, expertise, and inspiration for and by marketing leaders—all aimed at helping CMOs and senior marketers lead their brands in this new digital world. To help marketers stay informed and save time, CMO.com features curated content from more than 150 leading sources, in addition to original content from thought leaders at Adobe and across the industry.

Adobe is the global leader in digital marketing and digital media solutions. To learn more about how Adobe helps marketers make, manage, measure, and monetize digital content across every channel and screen, visit:

Visit Adobe.com  Adobe Marketing Cloud

Welcome ,Sign Out

Insight/ Lifecycle Marketing

2009: the year online business got serious about conversion

Various factors have played their part in throwing the spotlight on conversion. The most significant must be the recession which has forced companies to re-evaluate where they are investing money and levels of efficiency, with the result that there has been more emphasis on fine-tuning rather than increased acquisition budgets. For many companies, the continued growth of online sales and digital marketing success have helped to mask many examples of bad practice and inefficiency. 

Read full story »