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Insight/ Lifecycle Marketing

2009: the year online business got serious about conversion

Various factors have played their part in throwing the spotlight on conversion. The most significant must be the recession which has forced companies to re-evaluate where they are investing money and levels of efficiency, with the result that there has been more emphasis on fine-tuning rather than increased acquisition budgets. For many companies, the continued growth of online sales and digital marketing success have helped to mask many examples of bad practice and inefficiency. 

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