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Insight/ Emerging Media

Can TV Networks Figure Out That Second Screen?

Traffic to ESPN's mobile Web sites rose 82% between September 2008 and September 2009. On its best day last month, the mobile iteration of ESPN.com had 8.1 million visits, trumped this month by an 8.5-million-visit day. Even if those "visits" are not equal to unique visitors, ESPN's numbers surely suggest that there is a massive opportunity here for first movers to own pieces of the mobile future. Along with Weather.com, ESPN is the dominant TV presence on the mobile Web. So if the opportunity is so great for TV brands on the mobile Web, where is everyone else?

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