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Strategic Planning

10 Ways Blogging Will Simplify Your Marketing Program

When marketers and small business owners consider blogging, they typically worry about added complexity. For a small team already managing many different channels and campaigns, content development can be a daunting undertaking. It shouldn't be. A great business blog will actually help simplify your marketing program — it helps accomplish many goals listed with a single thoughtful stream of content. A traditional marketing team would have to address each of these goals with a separate campaign.

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