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Insight/ Branding & Communications

Game-Changing Brands

Whether it's one generation looking back fondly at the Sears Holiday Wishbook, or a latter generation sharing shoe deals from Zappos on a social network, many direct marketing efforts are legendary in and of themselves. DMNews chose to note 30 distinguished brands for their efforts over the past three decades, which, in some cases, continue to resonate in consumers' minds long after the brands have diminished in importance.

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