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Insight/ Strategic Planning

Why Next-Generation CMOs Must Master Customer Intelligence

There has never been greater demand for marketing accountability. Consumers have never been so technologically and socially empowered, and we have never had the level of consumer data that we have today. The implications and challenges for understanding customers and marketing to them are enormous. Transforming customer data into actionable intelligence and measuring the business impact of marketing will be key success imperatives for tomorrow's CMO.

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