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News/ Online Media

Microsoft's Bing Is a Search Portal, not a Decision Engine

The idea of a search engine is to get you where you want to go fast, based on the queries you enter. The idea of a portal is to give you all the content you need so you don't have to go anywhere else. Microsoft's Bing is a hybrid, a search portal that lets you keep searching and refining your query without ever leaving the site until you absolutely have to.

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