Close by Adobe delivers marketing insights, expertise, and inspiration for and by marketing leaders—all aimed at helping CMOs and senior marketers lead their brands in this new digital world. To help marketers stay informed and save time, features curated content from more than 150 leading sources, in addition to original content from thought leaders at Adobe and across the industry.

Adobe is the global leader in digital marketing and digital media solutions. To learn more about how Adobe helps marketers make, manage, measure, and monetize digital content across every channel and screen, visit:

Visit  Adobe Marketing Cloud

Welcome ,Sign Out

News/ Branding & Communications

Study: Consumers More Fickle in Down Economy

When it comes to brand loyalty in a down economy, consumers are more fickle than devoted. For the average packaged goods brand, less than half of loyal consumers, or 48 percent, remained loyal from 2007 to 2008, according to a new study released by Catalina Marketing in conjunction with the CMO Council. For brands, the cost of loyalty erosion can be high.

Read full story »