Close by Adobe delivers marketing insights, expertise, and inspiration for and by marketing leaders—all aimed at helping CMOs and senior marketers lead their brands in this new digital world. To help marketers stay informed and save time, features curated content from more than 150 leading sources, in addition to original content from thought leaders at Adobe and across the industry.

Adobe is the global leader in digital marketing and digital media solutions. To learn more about how Adobe helps marketers make, manage, measure, and monetize digital content across every channel and screen, visit:

Visit  Adobe Marketing Cloud

Welcome ,Sign Out

News/ Online Media

'BtoB' speakers focus on social media

Even engineering-focused, industrial marketers are embracing social media in their B2B efforts, said all four speakers at the recent BtoB’ NetMarketing Breakfast, as they shared case histories, best practices and a few caveats about the tactic -- including the need to go slowly and plan well before entering the social waters.

Read full story »