Adobe

Welcome ,Sign Out

News/ Online Media

'BtoB' speakers focus on social media

Even engineering-focused, industrial marketers are embracing social media in their B2B efforts, said all four speakers at the recent BtoB’ NetMarketing Breakfast, as they shared case histories, best practices and a few caveats about the tactic -- including the need to go slowly and plan well before entering the social waters.

Read full story »