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Insight/ Strategic Planning

Marketing in the Age of Turbulence

Of late, marketing has been over-identified with marketing communications, to its detriment. Great marketing operations find opportunities and develop and launch successful solutions, and if properly used, are the company's growth engine. An interview with Philip Kotler, the well-known marketing guru at the Kellogg School of Management, Northwestern University, about the value of marketing in today's turbulent environment.

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