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Behavioral Targeting: Putting Lipstick on a Pig

For all the hype, behavioral targeting has such limited utility that one can only shake one’s head in bewildered disbelief at its growing acceptance. The adherents of behavioral targeting seem to be blind, deaf and overwhelmingly dumb to the metaphysical issues surrounding BT and to the existential implications confronting it. Following are a half-dozen specious and/or fallacious claims of BT proponents.

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