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Interviews/ General Management

CMO 2.0 Influencer Conversation on Tribal Leadership with Dave Logan

Dave Logan, the co-author of “Tribal Leadership,” professor at USC, and co-founder and Senior Partner at CultureSync, along with two colleagues, uncovered five distinct organizational cultures and their key motivators. One level builds on the next, and as a leader, you need to stabilize the level that your tribe is operating before you can work on moving them up to the next level. Organizational change can come by changing one tribe at a time, and if you want to change the level of an organization as a whole, you have to start with the most senior executive tribe first.

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