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News/ Lifecycle Marketing

Online shopping cart deserters today may be buyers tomorrow, study says

A McAfee study, Digital Window Shopping: The Long Journey to Buy, of 163 million online shopping transactions found that 65% of all shoppers will wait a day or more to complete a purchase. To online retailers, this behavior may appear to be shopping cart abandonment, but it could also be the sign of a cautious shopper, according to the study.

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