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News/ Analysis & Measurement

Media Measurement Coalition Seeks New Members

The Coalition for Innovative Media Measurement (CIMM), unveiled earlier this month, is soliciting advertisers to join its cause and fatten its coffers. It's also on the hunt for a permanent executive director to relieve unofficial spokesman Alan Wurtzel, president of research at NBC Universal. By year's end CIMM hopes to have convinced a great many brands to commit to join for two years at either level, as its founding members have done, Wurtzel said.

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