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Insight/ General Management

Consumer Tech Meets Your Sourcing Group: How to Transform

Over the past few years, new devices and new services have made technology a nearly universal part of the consumer marketplace. At Forrester, we refer to this shift as Tech Populism, a trend that has changed the way individuals use and consume technology in both their personal and professional lives. Proactive business leaders are harnessing the power of consumer technologies as a way to enhance customer intimacy, improve levels of internal collaboration, and foster innovation.

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