[3/14/11 Editor's Note: Our second annual "CMO's Guide To The Social Landscape," an up-to-date analysis of the rapidly shifting world of social media channels, is now available.]
Social media marketing is expected to dominate this year -- so much so that 81% of CMOs plan to link their annual revenues to their social media investment, according to a recent survey by The CMO Club and Bazaarvoice. But the growing list of online social media sites makes choosing the right route complicated. From Facebook to YouTube to Digg and beyond, which media outlets will net the most bang for the buck in terms of customer communication, brand exposure, traffic, and SEO?
For an analysis of which social media tools are your best bet, CMO.com turned to 97th Floor, an SEO and social media firm. (Full disclosure: CMO.com is a 97th Floor client.) Here's 97th Floor's take on 10 social network choices. A downloadable PDF version of the chart is also available at the bottom of this page.
Let us know what you think about this guide. Post your comments or send an email to feedback@cmo.com. And, as always, please share this with your colleagues.
