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The Super Bowl is an annual advertising spectacle. And while the story always has similar elements, there is almost always a new plot twist. One that received attention, and scrutiny, this year was the entry of Focus on the Family. The group purchased time to air an execution addressing the issue of abortion -- they are pro-life advocates -- using the story of college quarterback phenom Tim Tebow. Ultimately, the group aired, relative to the expectations of many, a relatively soft-sell ad that only subtly touched on the core issue at hand and instead encouraged viewers to visit the website for more information about Tebow's story and the cause. So what's the general advice for pursuing issue-based advertising?
