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You Get What You Give: Social Media Engagement Translates Into Sales

For those of you still hesitant to launch your brand's involvement in social media, here's another wake-up call: A new study released by Chadwick Martin Bailey and iModerate Research Technologies surveyed over 1,500 people to reveal that people are more likely to purchase and recommend products/services from brands they follow in social media. (See earlier story, "Facebook, Twitter sway consumer attitudes.")

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