Close

CMO.com by Adobe delivers marketing insights, expertise, and inspiration for and by marketing leaders—all aimed at helping CMOs and senior marketers lead their brands in this new digital world. To help marketers stay informed and save time, CMO.com features curated content from more than 150 leading sources, in addition to original content from thought leaders at Adobe and across the industry.

Adobe is the global leader in digital marketing and digital media solutions. To learn more about how Adobe helps marketers make, manage, measure, and monetize digital content across every channel and screen, visit:

Visit Adobe.com  Adobe Marketing Cloud

Welcome ,Sign Out

News/ Emerging Media

Suzuki Hopes Facebook Game Drives Home New 'Fans'

Other digital elements for the Kizashi include SEM efforts on Google, Yahoo, and Bing, according to a spokesperson for the Brea, CA-based firm. The spokesperson stated that incentive offers will be part of the keyword purchases, along with the company's branded make/model terms. Display ads will run on networks like 24/7 Media and Specific Media, as well as a stint on Yahoo's network on March 9 and 10.

Read full story »