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News/ Traditional Media

CW Plans TV-Sized Commercial Breaks for Online Viewing

The CW intends to run just as much advertising during shows viewed online as it does on TV next season, according to an executive familiar with the plans. The move is the first tangible sign that media companies, besieged by ratings drop-offs for their traditional TV programs, will likely force new ad intrusions on consumers who had grown accustomed to seeing less commercial clutter online.

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