Close

CMO.com by Adobe delivers marketing insights, expertise, and inspiration for and by marketing leaders—all aimed at helping CMOs and senior marketers lead their brands in this new digital world. To help marketers stay informed and save time, CMO.com features curated content from more than 150 leading sources, in addition to original content from thought leaders at Adobe and across the industry.

Adobe is the global leader in digital marketing and digital media solutions. To learn more about how Adobe helps marketers make, manage, measure, and monetize digital content across every channel and screen, visit:

Visit Adobe.com  Adobe Marketing Cloud

Welcome ,Sign Out

Market Research

As Media Unbundles From Physical Devices, Our Experience With It Changes

You know you're old when your three-year-old picks up an old cassette tape recorder you have lying around, and asks: "Daddy, what is this?" But wait, it gets worse. I explained to my son Julian, "It works like an iPod." So he asked, "But how does it work?" I replied, "You have to put a tape in it." So Julian went down to the kitchen, pulled out a roll of duct tape from our junk drawer, and asked, "Now show me how it works."

Read full story »