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News/ Online Media

Levi's CMO to marketers: forget traditional ads

As the public takes the wheel of the media it consumes, Levi's is giving them the keys, said Jamie Cohen Szulc, CMO of Levi Strauss & Co. Delivering the keynote address of the Ad:tech San Francisco 2010 conference on April 20, Cohen Szulc encouraged the audience to forget traditional advertising and build consumer experiences in digital channels.

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