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Insight/ Strategic Planning

How To Create An Adaptive Global Marketing Organization

CMOs are entering a new period of organizational change as they restructure to minimize costs, maximize flexibility and place digital and social media at the heart of their global strategies. In fact, 75% are either restructuring their marketing organization now or will do so by the end of 2011, according to a new Forrester Research survey of marketing leaders. But as you consider a potential reorganization, ask yourself what context shapes your global marketing.

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