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Insight/ Strategic Planning

Inside Intel's Marketing Strategy

Intel has a new plan for growth: getting in good with young, hip adults. This week the Santa Clara, Calif., processor giant launches, in collaboration with the Montreal-based magazine Vice, what it calls the Creator's Project--a multi-year, international marketing program designed to showcase technology-influenced art, film and music. The two companies are together producing an interactive website, TheCreatorsProject.com, and a series of all-day performance events in some of the world's most influential markets. Intel's newly appointed chief marketing officer, Deborah Conrad, explains her vision and inspiration for Intel's current and future marketing plans.

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