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News/ Online Media

Sprint's WSJ Free-Access Sponsorship a Rare Offering

Sprint's sponsorship of today's free Wall Street Journal Online access makes the advertiser part of a long-running but exclusive club. In taking over the WSJ.com homepage and sponsoring free access to otherwise subscription-based content throughout the site, Sprint joins advertisers like Cadillac, Acura, Phillips, and Microsoft's Bing. But the sponsorship deal, typically lasting one day, is not for everyone - or anytime.

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