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Branding & Communications

Do You Curate Your Audience?

Earlier this week, in a hot New York City, I was having some tea and lemonade with a dear friend who is a  senior publishing executive. When our conversation turned to exploring the future of publishing she said, “Our folks say our core value is to curate content.” I suggested that the real challenge for any publisher today is not just to curate content, but to manage audiences for the authors. She said, “In other words we need to curate audiences.”  As I thought about her brilliant turn of phrase, it occurred to me that all great authors and companies curate their audience.

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