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How Companies Follow Process to Failure

When people ask me what it takes to be good marketer I always reply that a key to my success has been the ability to pay attention to how people behave and form models to explain the behavior of individuals and society.  Constantly paying attention and analyzing the world is a lot of work, unfortunately, and one of the “models” of behavior I’ve noticed is that companies often resort to rules and processes to guide people’s behavior so that they have to think less.

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