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General Management

Online Marketing School

Earlier this week I taught the inaugural session of Online Marketing School. It's a new crash course in marketing organized by nextNY, a social network for young people who have a stake in the future of tech and new media in New York City. Since this was the introductory session, I focused on 11 fundamental marketing principles I've picked up in the past three start-ups I've been involved with, as well as my current one.

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