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How To Get To IBM Street

IBM. The Muppets. Two venerable institutions--but not ones we tend to associate with each other. Yet in the late 1960s, before most people had ever seen a computer in person or could identify a Muppet on sight, the two teamed up when IBM contracted with Jim Henson for a series of short films designed to help its sales and marketing staff. Four sample videos of these films are included to provide a look into the marketing mind of a technology powerhouse beginning its ascent. Some are quite surprising.

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