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What We Can Learn From Alien Hunters

As the case law for social media campaigns grows more robust by the day, I'm worried that we're codifying our approaches before we've fully explored the possibilities. It is still time to experiment, truly, only I think we need to find cases that haven't been vetted by the social media lobby. I've got one to get you started: the SETI@Home project's search for extraterrestrial intelligence.

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