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General Management

Ideas Are a Commodity, It's Execution Intelligence That Matters

Working with high growth companies means constantly sorting through new product and service offerings to find expansion opportunities in the market. One characteristic I run into when sorting this out with companies is an obsession around the uniqueness of the idea. Somehow there’s an urban legend that has denigrated to an obsession that the idea is king; it is what will make or break the new offering.

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