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Strategic Planning

Marketing Is Losing Its Mojo

Two recently published data points have me worried. The first is from a report by CMO.com on “The 10 Most-Read Articles for Q1 2010.” Eight out of the top 10 articles read by the site’s audience of senior marketing execs were about social or digital media, including stories entitled “The CMO’s Guide to the Social Media Landscape” and “How CMOs Will Harness Digital Platforms in 2010 to Forever Change the Way Consumers Interact With Brands.”

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