Close

CMO.com by Adobe delivers marketing insights, expertise, and inspiration for and by marketing leaders—all aimed at helping CMOs and senior marketers lead their brands in this new digital world. To help marketers stay informed and save time, CMO.com features curated content from more than 150 leading sources, in addition to original content from thought leaders at Adobe and across the industry.

Adobe is the global leader in digital marketing and digital media solutions. To learn more about how Adobe helps marketers make, manage, measure, and monetize digital content across every channel and screen, visit:

Visit Adobe.com  Adobe Marketing Cloud

Welcome ,Sign Out

General Management

Case Study: The Effects of a Three Martini Lunch on the Creative Process

Welcome to the club, Don Draper! As we see the new small(er) agency as the setting for this season's "Mad Men," I thought it was appropriate to share a little experiment I conducted with the heads of fellow small agency Stick & Move, whom I have mad respect for given their creative chops and ability to have fun.

Read full story »