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Insight/ Emerging Media

What Exactly is Augmented Reality?

A growing number of magazines over the last several months have tapped into augmented reality with the goal of expanding the traditional print content experience with Web-based video or other electronic delivery. But, what’s the difference between, say, Popular Science’s interactive 3-D turbine and Time Out New York Kids’ video? Is one AR and the other (TONY Kids) just 2-D image recognition?

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