Close

CMO.com by Adobe delivers marketing insights, expertise, and inspiration for and by marketing leaders—all aimed at helping CMOs and senior marketers lead their brands in this new digital world. To help marketers stay informed and save time, CMO.com features curated content from more than 150 leading sources, in addition to original content from thought leaders at Adobe and across the industry.

Adobe is the global leader in digital marketing and digital media solutions. To learn more about how Adobe helps marketers make, manage, measure, and monetize digital content across every channel and screen, visit:

Visit Adobe.com  Adobe Marketing Cloud

Welcome ,Sign Out

Insight/ Branding & Communications

The Martha Stewart Brand Is Transcending the Person

Six years after some people wrote off Martha Stewart because of her conviction on securities charges, 19 years after her magazine launched and 23 years after her first line of merchandise hit stores, a funny thing is happening to her merchandise brand: It's on fire.

Read full story »