Close by Adobe delivers marketing insights, expertise, and inspiration for and by marketing leaders—all aimed at helping CMOs and senior marketers lead their brands in this new digital world. To help marketers stay informed and save time, features curated content from more than 150 leading sources, in addition to original content from thought leaders at Adobe and across the industry.

Adobe is the global leader in digital marketing and digital media solutions. To learn more about how Adobe helps marketers make, manage, measure, and monetize digital content across every channel and screen, visit:

Visit  Adobe Marketing Cloud

Welcome ,Sign Out

Insight/ Online Media

Bringing a Brand to Life in Social Media

In this video, Chris Beck, founder of 26dottwo, discusses the various aspects and formalities of bringing a brand alive in social media.

For earlier segments in this interview, see "2010 The Banner Year for Social Media" and "The Great Advertising Disconnect? From Campaign to Continuum."

Read full story »