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Insight/ Emerging Media

Foursquare Marketing Hits And Misses: 5 Case Studies

Since launching 18 months ago, Foursquare has emerged as a popular marketing platform for small businesses such as restaurants, bars, wine shops, and retailers. ClickZ examined five small businesses that launched marketing campaigns using the geo-location service and followed up with interviews with each business. What emerged is a look at the triumphs and missteps that marketers on Foursquare are experiencing around the country.

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